Are you running a business without a website?

We understand why you might resist building a website for your business; “I’m not technical”, “they cost too much”, “I'm already short of time”, or “I already have enough business”. With a modern website you don’t need to be technical. A professional website for your business can be cheap and easy to maintain and guess what – not having a website is already costing you time and time is money.

Do you know that 81% of people research a business or service on the internet prior to making a purchase decision. That’s 25.92 million people searching for businesses online. Yet 46% of business owners listed “Business currently doesn’t need one” as their number one reason for not having a website. We’re not statisticians, but we can see that there’s a glaring disconnect here.

Still unsure if your business needs a website? Keep reading…

81% of Canadians research businesses online yet 46% of business owners justify not having a website by thinking they don’t need one.

Having a website will attract new customers to your business and make you more money.

We like this stat so much, we’re mentioning it twice: 81% of people research a business or service online prior to making a purchase decision. If you don’t have a website, you have no chance at capturing a share of this market.

Your website can be available 24/7/365 even when you’re not. A website acts as your “always-on” business advocate during and outside of office hours.

Websites help you convert more of your existing referrals, because most people still do their own research and stack you against your competitors.

Add instant credibility to your business simply by having a website.

The 21st century consumer is a skeptic; in fact, 56% of people stated that they won’t trust a business without a website. Having a good website instantly boosts your credibility as a legitimate business.

First impressions count, and websites allow you to make a very strong impression with a well designed introduction for your business.

A website can help showcase your expertise and better position your business. A website can be your number one tool for standing out in a crowd.

It’s not as hard, or as expensive, as you think.

You don’t need to be tech savvy to get a website. Many web development companies have very simple signup processes which make the process quick and painless for you.

It can be very cost effective. Websites offer a better return on investment than any other form of advertising. If you’re planning to market your business, a website should be your first priority.

Over time the relatively low investment of getting a business website will pay dividends by driving you new customers and building your brand. Plus, it’s a legitimate business expense and a tax write off.

Having a website will end up saving you time.

Whether you’re trading emails, taking calls, or sending out proposals – communicating with potential customers takes time. Your website can save you that time by providing answers to common customer questions and inquiries. What does this mean for you? You can spend your time doing more valuable things.

Position yourself and stay in control of your brand.

A website acts as a platform for your messaging and shapes the online perception of your business in a way that your social media channels cannot provide.

The platform allows you to position yourself in the market to get the exact type of customers you’re looking for.

Many business owners have been reviewed online, sometimes unknowingly and/or negatively. How does this affect you? 79% of users who read online reviews, believe them. Combat that negativity by posting your own positive testimonials.

To summarize… You need a website, and it’s easier than ever to get one.

So again, while we believe that not every person needs a website, we’ve shown you why every business needs a website. There’s a very small and inexpensive barrier to entry, and there is a massive opportunity to help grow your business.

If you’re going to do one thing today to help your business be more successful, it’s to make getting a website your top priority.

It’s easy to be a better business. Get a website.

 

 

 

 

There’s no question about it. To compete in today’s uber competitive market you need a strong online presence. We are not just talking about a DIY-website and a Facebook page. Instead, you need a well thought out, optimized marketing strategy that includes online, social and mobile components. Why? Because this is where your consumers are searching. In fact, the average consumer will consult 10.4 sources before making a purchase. And for the first time EVER, digital ad spend will surpass traditional marketing efforts.

If you run a local business, regardless of your geographic target area, you’d better be thinking online, social and mobile. The first component – and perhaps the most essential – of this strategy is your company website.

Think you can squeeze by one more year without one? Or maybe the site your cousins’ brothers’ sister-in-law made will tide you over a few more years? Think again. Thirty percent of consumers won’t consider a business without a website. Consumers expect local businesses, regardless of size, to have an online presence. But not just any online presence. In fact, nearly 9 out of 10 consumers are less likely to return to a site after a bad experience.

So why do you need a website and how can you be sure it’ll convert those shoppers into buyers? Here are 10 essential reasons why you should strengthen your online presence with a mobile-responsive website.

1. You Need a Digital Business Card

Americans spend, on average, 23.6 hours online each week and nearly 5 hours every day on their mobile devices. So, if you want to be discovered where people are spending their time, it’s essential to have accurate information about your company accessible in that space.

A website acts like a digital business card for a company: people can reference it again and again for things like contact information, names of employees, services offered and more.

Feature your name, address and phone number.

One of the main purposes of your website is to encourage potential customers to get in touch with your business. Did you know that more than 70 percent of local businesses don’t have a clear call to action on their website and 27% don’t even have a phone number on the home page?! To guarantee they can do so easily, it’s important to make your contact information – your name, address, and phone number – prominent and easy to find on your site.

Make it as easy as possible for people looking to get in touch with you to do so.

2. You Need to Be Discoverable in Search Engine Results

People don’t just browse the Internet to discover companies they want to do businesses with; more specifically, they visit search engines. 93% of online experiences start with a search engine. And nearly half of these searches are for local businesses.

So, you need to have a search-optimized company website that can rank well in search engine results. This will ensure consumers are able to find, and connect with, your business.

3. Consumers Search with Proximity in Mind

It’s important to have an optimized website so you’ll appear in search results—especially because studies have shown that people tend to take to their computers or mobile devices to search for things that are close to them. In fact, 4 out of 5 consumers use search engines for local information.

These searches aren’t just surfing the web either. 88% of searches for local business on a mobile device either call or visit the business within 24 hours. Having a website allows searchers who are looking for a business within close proximity to discover your business and get in contact with you.

4. It Can Help You Build Credibility

When it comes to convincing consumers to buy, first impressions are important. Fifty-seven percent of people won’t recommend a business with a poorly designed mobile site. That’s right consumers make judgements about your business based on the appearance of your website.

Having a professionally designed, thorough and easy-to-use website can help you to more easily convey to potential customers that you are a reputable organization, one they want to do business with.

5. SEO Is a Cost Effective Marketing Strategy

Let’s face it—every company wants to optimize the dollars in their budget, ultimately getting the most amount of bang for the least amount of buck. When it comes to marketing, having a website that is optimized for search can be one of the most cost-effective marketing strategies.

Are you thinking about tackling SEO yourself? We wouldn’t suggest it, after all you have a business to run. But there are some basic tactics that you can take to position yourself to be discovered through search.

6. Google Ranks Local Businesses Higher When Searchers Use Mobile Devices

Google assumes that a user doing a search on their mobile phone is most likely on the go, and, in turn, looking for a business in close proximity. Thus, the search engine favors local businesses when people do mobile searches.

Having a company website that is optimized for mobile gives you the chance to take advantage of Google’s preferential treatment and appear higher up on the results page. This ups your chances of consumers discovering your company in the moment that they’re looking for it and means they’re more likely to get in touch.

7. Your Website Stays Open 24 Hours Per Day

Unlike your business, which most likely does not operate or communicate with customers after-hours, your website stays open 24 hours per day, 7 days per week. This means that even when your staff is not available to interact with people looking to do business with you, your website is accessible and able to provide helpful information, serve as a point of contact or even allow customers to make purchases or submit orders.

8. Your Competitors Probably Have One

While 36 percent of small businesses don’t have their own website, 64 percent of them do. This means that the majority of small businesses DO have a presence online, and it’s likely that your competitors have a website that is appealing to people in your area.

If you want to stay relevant and competitive within your field, it’s important that your business have a footprint online—it not only helps you stay competitive, but it also helps cement your role as a forward-thinking, tech-savvy business.

9. It Can Help Your Business Grow

If you’re hoping to expand your business and bring in new customers, having a website is an important strategy. Small businesses who’ve experimented with launching a website report being happy with their success. Surveys on small business’ websites show that 81 percent of companies that launched sites saw their business grow, and 97 percent of small business owners would recommend having a website to other small business owners.

10. It Allows You to Hone Your Company’s Brand and Image

A website is a good place to hone your brand—using your specific aesthetic, vocabulary, and more—it’s the ideal forum for you to shape the narrative about your company.

Social media pages (like Facebook) and peer review sites (like Yelp) on the other hand, allow your company’s image to be shaped via input from the public—this can be helpful but doesn’t always paint the picture you would prefer to see. By creating and managing your own company site and content, you get to paint the picture of your business.

Tips for Creating a Website for Your Local Business

So, by now, you might be convinced of the importance of having a website for your local business. But, how do you go about designing one? Here are some tips to keep in mind during the creation of your business’s site to help ensure that it functions well, looks good and helps bring in the business you desire.

1. Make Sure it is Optimized for Mobile

Mobile is the preferred device for most online activities. In fact, 60% of Google searches are conducted on a mobile device. Because people are spending their online time on mobile devices, and because Google will penalize your website if it’s not mobile-friendly when it comes to search rankings, it’s important to ensure that your website is optimized for mobile.

2. Make Sure It Looks Professional

As mentioned above, website design can either build or break down credibility. Thus, it’s important to make your website’s design look professional so you don’t turn potential customers away. Consider hiring a professional designer to design the site; the one-time investment may pay off big time in the long run.

3. Have a Good Web Host

Make sure you are using a good web host to host your website. A good web host is important because it allows your website to load quickly. Fast load times are important; 53% of people say that they will abandoned a site if that site doesn’t load in three seconds on their mobile device. And even more importantly, and slow load times will negatively affect your SEO ranking.

5. Embed Social Media Information

On your website, include feeds from your social media pages: your Facebook posts, Tweets, Instagram photos and more. You’ll also want to include links and follow buttons to your social media so that visitors can share the attractive and informative pages you now have on your website.

Your website can help you increase your social media footprint and gain more followers, who may ultimately be converted into paying customers.

If you run a local business it’s essential for you to have a strong online, social and mobile marketing strategy. And the best place to start – or even refresh – is your website. With a well-designed, optimized site you can reach a new audience of potential leads who can not only become your customers, but who may become loyal ambassadors for your brand.

 

 

 

 

 https://www.signitysolutions.com/blog/why-every-business-need-website/

Top‌ ‌10‌ ‌Solid‌ ‌Reasons‌ ‌Why‌ ‌Your‌ ‌Business‌ ‌Needs‌ ‌a‌ ‌Website‌ ‌(Bonus‌ Tip Included)‌

June 14, 2020
 

“Do I need a website for my business?” Well, the answer is YES. You do need a website for your business, A GOOD ONE. A professionally designed, lead magnet, sales booster, brand-differentiating website.

But, why is it important to have a website for my business?

Well, this is the first question most clients ask when we Signity Solutions a Custom Web Development Company suggests them to have a website for their business. 

The reason behind having your Search Engine presence (Google, Yahoo, Bing, etc.) is because customer behavior changes over time to adapt to modern technology, and customer behavior has already changed to adapt to the digital age.

Let me make it more clear for you! Let’s assume if someone is looking for business-related needs, he/she is not going to go for a door to door inquiry. He/she just going to type on their phone “ABCDE” services. And, tada the customer goes to another company. 

How does this happen? 

The reason is quite simple your business does not have any online presence. As I said above, user behavior is changed. It’s tech-driven. Now, customers want everything on their fingertips.

From ice cream parlors, small cafes, startup businesses (in any field), IT companies or even small-town electricians owns a website. And, why don’t you? I think that you got my point.

2020: The year of Technology and Automation

Well, we all know 2020 is the year of advanced tech and automation. With all the COVID-19 Pandemic situation going on everything is shut. People are afraid to go out. But, with having an online presence you can provide your customers whatever they need.

From the healthcare sector, Job portal, well telemedicine sector to on-demand services, every sector is implementing tech solutions and everything is available online.

So, look in 2020, you need a smart website. You needed one the day you started your business, but better late than never.

An analysis by Deloitte’s in Connected Small Businesses in the United States found that digitally advanced small businesses:

  1. Earned two times as much revenue per employee
  2. Experienced revenue growth over the previous year that was nearly 4X as high
  3. We're almost three times as likely to be creating jobs over the previous year
  4. Had an average employment growth rate that was more than six times as high

Top 10 solid reasons why businesses need a website 

  1. A Website Proves Your Brand Credibility
  2. Businesses with a Website are Easily Accessible
  3. A website builds a relationship
  4. You can Showcase Your Products/Services the Best Way Possible
  5. A website makes your brand more visible
  6. You can benefit from Google Searches
  7. People still judge your credibility by looks
  8. A website is an integral part of online marketing.
  9. You can strategically target your customers through a website
  10. All of your competitors are already having a website

Let’s discuss in detail;

Reason No. 1: A website proves your brand credibility

“Where is your official website?” This is the first question you will hear when you tell people about your business. The truth is that people have become smart these days. They think 10 times before making any business decision. 

Over 30% don’t even consider a business if it doesn’t have any website. So, if you want people to think your business is credible, contact a custom website development company in India and have a website. Only then they will take you seriously.

PS – If you carefully introspect, you would realize that they are not wrong. There are thousands of business owners out there. They can’t go on trusting everyone and then regretting later on. At their place, you would’ve done the same.

Reason No. 2: Businesses with a website are easily accessible

This is one of the major reasons why businesses need a website. When it comes to purchasing a product or service, most people prefer an easily accessible business and can be reached whenever they want.

Now, whenever it comes to engaging with a business, over 63% of customers use a company’s official website. 

The main reason behind this is that a website is where they can find everything about your business, i.e., who you are, what services you sell, and how they can contact you. 

Also, an official website makes you available 24×7. As a result, they can reach out to you at any hour of the day.

This gives you another reason why your business needs a custom website. The website makes it easy for consumers to reach you and buy your products or services. They can visit your website anytime and make their purchases. You can even keep track of your customers on the site.

Reason No. 3: A better understanding

A website can help you build a strong and long-lasting relationship with your clients.

This is how it happens:

  1. As I have mentioned before, a website makes you appear credible. This builds an initial level of trust with clients and inspires them to do business with you.
  2. While building a website, we keep all important user aspects in mind – such as what users like and what features make them stay. This helps in offering a great user experience.

So by having a website, you are establishing trust among customers and offering them an impeccable user experience. So, they stay and come back for more. 

This is how you score loyal customers who support you and help you grow, which is another big reason why you should contact a web design and development agency to have a website for your startup.

Reason No. 4: You can showcase your products/services the best way possible

Presentation plays a crucial role if you want people to buy your products or services. This is important, especially if you are a startup where every customer matters. 

In that case, it’s also important that we can showcase our expertise in the best way possible, and having a website can help in doing that. It gives you creative freedom. You can display your services the way you want. 

You can use beautiful images, short video tutorials, and downloadable PDF instructions. The sky is the limit to what you can do.

And do you know how all this can help? Customers get what they are looking for. So, they remain hooked and go nowhere else to purchase. This ultimately helps you in establishing a loyal customer base.

Reason No. 5: A website makes your brand more visible

There is a beautiful restaurant near my house. The food is awesome, the service is incredible, and the variety is so wide that you can find just about everything you want to eat. Despite this, the restaurant has very few visitors. 

Every time I pass by, I see only 7-8 people sitting there and enjoying the food. Reason? Not many people know about it. Now, not that it is the only restaurant in the city. There are several others. Some of them have even built an official website. 

As a result, they have been able to acquire more customers despite having average services and average quality food.

That’s the difference in having a website makes. The truth is that a brand without a website is nothing but a small boutique. No wonder how good products you sell, how efficient services you offer – not many people will be able to know about it.

So, if you want your brand to shine and people to know about your business, hire an outsourcing team of web developers to have an official website. 

You will realize how significantly you have been able to boost your sales and acquire more customers.

Reason No. 6: You can benefit from Google Searches

Having a website can also get into Google’s search listings, thus making it easy for clients to find you.

Now, one thing you might be wondering is: How does it matter? Here’s how:

Back in the old days, when clients had to do business with a company, they used to do a detailed background check and contact every previous client to ask about you. Finally, only after they were sure, they moved ahead.

But the times have changed. Clients have become smart. They no longer want to waste time running background checks. Instead, they prefer searching on Google. In fact, this is the very first thing they will do after they hear the name of your brand.

Now, if you have a website and have done its proper SEO, it will come in the top searches of Google. Apart from this, people will also be able to find you by using other keywords related to your business. This makes you more popular among folks, and more people are willing to do business with you.

So, if you want your startup becomes famous and clients can easily find you on Google, have a website. The decision will significantly benefit you in the long run.

Reason No. 7: People still judge your credibility by looks

It’s not just me! More than 75 percent of people have admitted that they judge a company’s credibility by its website design. This means clients are more likely to do business with you if you have an interactive website that keeps them engaged, that builds an initial level of trust, and that proves you are credible.

Now, if you don’t have a website, clients will not even consider you in the first place, let alone trusting you and thinking that they want to do business with you. By not having a website, you would already blow your chances.

So, don’t make a mistake of not having a website. 

Reason No. 8: A website is an important part of online marketing

We all know how hectic and time-consuming traditional forms of marketing like the print release, print ads, and flyers are. They cost you a fortune and demand a lot of effort. Still, the results are not up to the mark. 

Online marketing, on the other hand, is less expensive and more effective. It can get you more results with less hard work, and hence is a much better alternative if you want to get things done faster.

Now, while online marketing can be an effective option to promote your business, it doesn’t really matter if you don’t have a website. Consider it as a sun around which all the planets revolve. 

A website will be the final destination where you will be sending your customers from different channels like Social media, blogging, email marketing, and video channels. 

And these figures prove how effective these different mediums of online marketing can be:

  1. Over 2.34 billion (67%) people are active on social media every day
  2. Companies that blogged 16 times a month received 4.5 times more leads
  3. Email marketing is 40 times more effective in acquiring customers than any other social media channel
  4. Video on a landing page can increase conversion rates by 80%.

So, if you want to benefit from online marketing, having a website is a must for your business. 

Reason No. 9: You can strategically target your customers through a website

Another best about having a website is that you can not only get people to visit your website but also keep track of following key performance metrics:

  1. The number of people visiting your website (regular visitors).
  2. The number of people who have visited your website only once (unique visitors).
  3. How many times a page was read or visited by users (Pageviews or impressions).
  4. The number of people who left without reading the page they landed on (bounce rate).
  5. For how long do people visit your website content (average time on site).

All these stats can help you find out how you can strategically target your customers. You can know what kind of content users like and how you can improve the user experience so that they stay. 

As a result, your website will be better and more people will visit it. So, you should focus on having a good website.

Reason No. 10: All of your competitors are already having a website

This point might sound cliché, but it makes a lot of sense. You are not alone in the market. 

There are already thousands of companies selling the same products and services that you are going to sell, and most of them would have also been having their own websites.

This means if I consider all the previously discussed points from this blog, they are already in a beneficial position. They appear more credible in the market, they have already built an initial level of trust with the audience, they are showcasing their products/services in the best way possible, and they are also benefiting from Google searches.

How would you beat them?

Well, for that, you will need to contact a web development services company and have a website first. By not having one, you are already allowing them to dominate the market. No doubt there are some other ways. 

You can hire a dedicated marketing team and spend a heavy budget on promotions and ad campaigns. But that only results in more efforts and increased costs. You can have a website designed in almost half the budget.

Also, if you have a website, you have a chance to research and incorporate elements that your competitors are missing. You can benefit from their weaknesses. 

So, having a website is much better than not having it at all. At least, you can benefit from it. 

Bonus Tip

Having a website with good UI/UX is equally important as creating the website itself. If the UI/UX is not good, there will be no use of having it. 

According to research, an average human being has an attention span of 8 seconds. This means you have 8 seconds to leave an impression of your brand. 

So, you have to make sure you are leaving the best impression on the user and keeps him occupied so that he stays for a long time.

However, it’s not possible to create a custom website with a good UI/UX without the help of a good custom website development company.

Signity Solutions can help in getting a good custom website. Being a leading web development and mobile app development agency, we have built quite a reputation for our custom web development and mobile app development services. If you have any query just drop us an email at This email address is being protected from spambots. You need JavaScript enabled to view it..

To summarize… Your business needs a website, and it’s easier than ever to get one.

So again, while you believe that not every business needs a website, we’ve shown you why every business needs a website. There’s a very small and inexpensive barrier to entry, and there is a massive opportunity to help grow your business.

If you’re going to do one thing today to help your business be more successful, it’s to make getting a website your top priority. It’s easy to be a better business. Get a website!

 

 

 

https://www.safaridigital.com.au/blog/australian-internet-statistics/

Here are some of the most significant usage statistics that reflect the way that Australia uses the internet.

  • 86.5% of Australia’s population is online
  • 21.93-million active Australian internet users each month
  • 45.2% of all internet traffic comes from mobile devices
  • Telstra is Australia’s leading ISP with a market share of 6.35-million users
  • The most popular online internet activity is email
  • Australia has one of the fastest mobile internet speeds in the developed world
  • 41% of Australian’s access news from mobile devices
  • There are 15.9-million smart home devices such as Amazon Echo, Google Home, and Apple HomePod installed in Australia
  • Australia has 16.19-million active Facebook users
  • 59% of Australian’s say that social media is the first thing they look at each morning

Forecast for Internet Use in Australia

According to the latest data from Statistica, the percentage of Australian’s using the internet is 86.5% of a 25.36-million population (latest available data). Therefore, using the latest available population data, we can deduce that 21.93-million Australian’s are using the internet in Australia each month.

• 86.5% of Australian’s access the internet at least once per month
• 21.93-million Australian’s access the internet at least once per month
• Internet use in Australia is expected to pass 90% by 2025

Underdeveloped infrastructure in regional areas and a compromised rollout of the National Broadband Network (NBN) has impacted the number of Australians currently having access to the internet and skewed the Australian internet statistics. Compared to the United States (87.3% usage rate), Canada (91.5% usage rate), and Great Britain (92.5%), Australia is still a way behind other countries.

The Leading ISP Providers in Australia

Using the latest available data, the following list reflects the top internet service providers in Australia.

1. Telstra (6.35-million users)
2. TPG (1.92-million users)
3. Optus (1.14-million users)
4. Vocus Communications (502,000 users)

Telstra is (by far) the leading internet service provider in Australia, with a market share of more than 6.35-million users across the country. The number of subscribers that Telstra has accumulated over the most recent reporting period has increased, while their overall subscriber base has reduced against other leading ISPs in the same period. That is to say that Telstra’s customer base is growing – but not as fast as their nearest competitors.

Social Media Internet Usage Statistics in Australia

Australia is amongst the leading consumers of social media in the developed world. The following statistics reveal how many Australian’s are regularly using social media and the impact on the way Australia communicates.

• Australia has 16.19-million active Facebook users
• Australia has 11.36-million active Whatsapp users
• Australia has 10.96-million active Instagram users
• Australia has 3.32-million active Snapchat users

Facebook is the most popular social media platform in Australia, with more than 63% of Australian’s logging onto the platform at least once per month. According to Statistica Australian internet statistics, almost 80% of the Australian population were active social media users compared to 58% in 2015.

Most popular social media platforms for individuals surveyed:

• 56% of Australian’s say that Facebook is the social media platform that they use most frequently.
• 21% of Australian’s say that Instagram is the social media platform that they use most frequently.
• 6% of Australian’s say that Snapchat is the social media platform that they use most frequently.

Some further social media usage statistics in Australia

• 61% said that they use social media in the evening
• 59% said that social media was the first thing they checked each morning
• 42% log in to social media during work breaks

Global Internet Usage Statistics

Globally, the internet continues to transform the way individuals communicate in a professional and personal capacity. From shopping to work, and general communication, internet usage and application is continuing to increase at an exponential rate. In addition, the COVID-19 pandemic has reinforced the role of the internet in connecting global communities and facilitating domestic and cross-border commerce.

 

Looking to jump online and join the rapidly growing number of businesses utilising the internet to reach customers in Australia. Before you jump into the deep end, it’s important to understand the role of the internet and the way that internet usage has grown and evolved in recent years.

Internet usage statistics in 2018, 2019, and 2020 look vastly different. Notwithstanding the global pandemic that has changed how many Australians work and communicate, Australian internet usage is on the rise.

These Australian internet statistics will change how you look at online usage and internet consumption patterns in Australia. This article will look at the most interesting and surprising Australian internet usage stats to understand our obsession with online and how businesses are leveraging this for profit.

Top 10 Internet Usage Statistics in Australia

In 2021, more than 86.5% of Australian’s are online with the average daily usage time exceedingly more than 180-minutes (three hours) each day. Australian internet usage is on the rise in a business landscape that is increasingly governed by online interactions. It is important to note that this article’s access and usage statistics do not fully reflect the changes that occurred during 2020. We expect that usage statistics that incorporate the ongoing global pandemic will increase the numbers represented below.

Here are some of the most significant usage statistics that reflect the way that Australia uses the internet.

  • 86.5% of Australia’s population is online
  • 21.93-million active Australian internet users each month
  • 45.2% of all internet traffic comes from mobile devices
  • Telstra is Australia’s leading ISP with a market share of 6.35-million users
  • The most popular online internet activity is email
  • Australia has one of the fastest mobile internet speeds in the developed world
  • 41% of Australian’s access news from mobile devices
  • There are 15.9-million smart home devices such as Amazon Echo, Google Home, and Apple HomePod installed in Australia
  • Australia has 16.19-million active Facebook users
  • 59% of Australian’s say that social media is the first thing they look at each morning
 

Forecast for Internet Use in Australia

According to the latest data from Statistica, the percentage of Australian’s using the internet is 86.5% of a 25.36-million population (latest available data). Therefore, using the latest available population data, we can deduce that 21.93-million Australian’s are using the internet in Australia each month.

• 86.5% of Australian’s access the internet at least once per month
• 21.93-million Australian’s access the internet at least once per month
• Internet use in Australia is expected to pass 90% by 2025

 

Underdeveloped infrastructure in regional areas and a compromised rollout of the National Broadband Network (NBN) has impacted the number of Australians currently having access to the internet and skewed the Australian internet statistics. Compared to the United States (87.3% usage rate), Canada (91.5% usage rate), and Great Britain (92.5%), Australia is still a way behind other countries.

The Leading ISP Providers in Australia

Using the latest available data, the following list reflects the top internet service providers in Australia.

1. Telstra (6.35-million users)
2. TPG (1.92-million users)
3. Optus (1.14-million users)
4. Vocus Communications (502,000 users)

Telstra is (by far) the leading internet service provider in Australia, with a market share of more than 6.35-million users across the country. The number of subscribers that Telstra has accumulated over the most recent reporting period has increased, while their overall subscriber base has reduced against other leading ISPs in the same period. That is to say that Telstra’s customer base is growing – but not as fast as their nearest competitors.

 

Social Media Internet Usage Statistics in Australia

Australia is amongst the leading consumers of social media in the developed world. The following statistics reveal how many Australian’s are regularly using social media and the impact on the way Australia communicates.

• Australia has 16.19-million active Facebook users
• Australia has 11.36-million active Whatsapp users
• Australia has 10.96-million active Instagram users
• Australia has 3.32-million active Snapchat users

Facebook is the most popular social media platform in Australia, with more than 63% of Australian’s logging onto the platform at least once per month. According to Statistica Australian internet statistics, almost 80% of the Australian population were active social media users compared to 58% in 2015.

 

Most popular social media platforms for individuals surveyed:

• 56% of Australian’s say that Facebook is the social media platform that they use most frequently.
• 21% of Australian’s say that Instagram is the social media platform that they use most frequently.
• 6% of Australian’s say that Snapchat is the social media platform that they use most frequently.

Some further social media usage statistics in Australia

• 61% said that they use social media in the evening
• 59% said that social media was the first thing they checked each morning
• 42% log in to social media during work breaks

 

Global Internet Usage Statistics

Globally, the internet continues to transform the way individuals communicate in a professional and personal capacity. From shopping to work, and general communication, internet usage and application is continuing to increase at an exponential rate. In addition, the COVID-19 pandemic has reinforced the role of the internet in connecting global communities and facilitating domestic and cross-border commerce.

 

Some of the most interesting global internet usage statistics in 2021 include:

• 51.4% global internet usage rate
• China has the highest number of internet users with 845 million
• English is the most common language online
• 1.18-billion active broadband subscriptions globally
• 25-34-years is the age group with the highest internet usage rate
• 170-minutes is the average time spent online each day per capita
• 145-minutes is the average time spent on social media each day per capita
• Facebook is the most popular social media network globally
• 54.18% of internet use comes from mobile devices globally

Data courtesy of Statistica and ABS Australian and Global internet usage statistics published in 2021.