Website Maintenance

Welcome to Focus Websites

Affordable Website Design on The Northern Beaches

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Maintenance

We offer website maintenance service at Newport on the Northern Beaches.

Without website maintenance your website will soon become redundant. The environment in which your website works is constantly changing in the same way as your computer and the technology which drives it.

Broken links, slow page loading and freezes, even on newer browsers, will affect your visitors experience with your website. This will give your visitors the feeling that you and your business do not care.

Most modern websites, especially those using databases and built in Content Management Systems, depend on software which runs on your web server. Without proper maintenance service your website will have conflicts which are sometimes irreversible or, at the very least, costly to repair.

The Internet is still fairly new and we are all still learning to live with it. Unfortunately, "we" includes those who are trying to exploit and benefit from these conflicts which allows them to hack websites to gain data or embed malware.

Website owners are often aware of these issues but choose to not employ regular website maintenance service because of a “she'll be right, mate” and "why spend money when we don’t have to" attitude. Most of these website owners will eventually pay the price.

If your website is a driver for your business where your business is gaining prospects, consider how your brand is portrayed online. If it breaks and becomes unserviceable this does not send a positive message to your site visitors.

It's far less costly to be proactive.

Website maintenance training services

You need to ensure your site is meeting your business goals and to be sure that both you and your staff are comfortable administering, contributing to and editing content within your site. You also want ensure your content management system stays up-to-date with the latest updates and security patches keeping everything running smoothly and without issue. Website maintenance training is the key to this.

We can ensure you and your staff are completely comfortable working with your content management system. We can provide in-person website maintenance training so that whenever you have a question you and your team have the resources available to get the answers fast.

Website maintenance training is provided as part of our website development service, but is also offered on a stand-alone basis. Website maintenance training is provided in:-

Joomla and WordPress core and extension updates
Joomla and WordPress CMS Training
In-person Training Sessions
Content updates and edits
Audits and site reviews

These services are also offered for regional and remote areas using Dropbox, Messenger and Zoom.

Ensure your staff feel comfortable editing your site.

Without training your staff on the proper use of your CMS you risk lost time by staff who aren’t able to efficiently carry out their tasks and are made to try to feel their way through as best they can and, in extreme cases, this could cause problems with the site simply because your staff weren’t aware of the implications of their actions. It certainly will not make your staff comfortable in their work.

Website maintenance options

There are four options when it comes to website maintenance service:

Employ in-house maintenance staff. This is expensive. You have to pay for each person’s salary, benefits, overhead costs, etc. In a small business there will not be enough work to keep him or her fully employed. For a small business this not viable.
Hire freelancers. This is less expensive but it requires good communication. The issue here can be that freelancers work independently and, as such, are often not available. Not good if you have to make changes now. A different freelancer will probably be used on each occasion and he or she will have to "relearn" the site on each first occasion. This can lead to inconsistency in the website and destroy the "look and feel" of it.
Do it yourself. If you decide to do your own website maintenance be prepared to invest money, time and patience in training. With all the best intentions in the world untrained staff will take longer to update and maintain your website than it will take a trained and experienced person. More often than not expecting minimally trained staff leads to frustration and disappointment.
Hire the people who developed the website. Working with them is a smart option. Having developed the website they will have all the resources needed for website maintenance service and they will be familiar with the website. This is a walkup start.

What is Website Maintenance?

What is website maintenance? It is the routine checking of your website for issues that negatively impact site performance and which provide a poor user experience.

These issues can include:

Broken links
Incorrect spelling
Slow site speed
Security vulnerabilities
Content freshness
SEO errors
Conversion roadblocks
Updating software and plugins
Backup, backup, backup

Scheduling regular maintenance keeps your website updated, functioning correctly and secure at all times. A website in good shape gives a better user experience increasing web traffic along with higher search engine rankings.

There are two ways to carry out website maintenance:

Using an automated website maintenance service

Most suitable for very large commercail websites and, for the most part not suitable for small business.

Manually

As it suggests, this is a hands on approach where you work through the check lists below.

Regardless of the size and nature of your organization, website maintenance is a business-critical task. Your website is the digital face of your business and is always on public view. It needs to run smoothly.

Website maintenance is a great way to keep your site running smoothly. It’s a good idea to do regular maintenance on your website once a week to make sure it’s working as it should. When your website doesn’t work as it should, it’s a sign that something’s wrong. Contact forms don’t fill out, links don’t work, or there’s a lack of new content.

Backup, backup, backup.
Update your CMS, plugins and templates/themes - delete unnecessary ones
Check that all of your forms are running properly.
Check that all of your pages are loading without errors.
Check for 404 errors and if there are any, fix them.
Create new content.

Every month you’ll be able to take a closer look at what’s going on on your site. Your metrics will start to show trends, so you can look at user engagement and see what needs to be improved.

Check local search visibility
Check your security scans
Analyze last month's website statistic
Check your website speed
Review your Google Search Console
Tweak content for continued relevance
Analyze your most and least popular content

Qarterly website maintenance is more focused on the overall health of your website. It involves structure assessments, content updates and generall troubleshooting to ensure your site delivers the same user experience on all channels and devices. It also includes testing backups to ensure your site remains secure and automating your efforts to save you time and resources.

Review your website design and structure
Review SEO and meta data
Test popups, forms and calls to action
Review workload, optimize your database and social media links
Take action if your uptime logs are below 99.9%.
Examine your website design to see if it can be improved.
Review your advertising and marketing campaigns.
Update images and graphics
Test your website on the most popular browsers
Change passwords
Optimize your database
Check your social media links

Regular annual maintenance is crucial to ensure that your website's design and functionality align with your long-term goals. It also helps you stay updated with the administrative aspects of your website, such as certifications and domain registration. By conducting a comprehensive evaluation of your blog, you can determine if fresh content is needed to drive more traffic to your business.

Here are some key tasks to include in your maintenance checklist:

Update any references to the current year.
Review each page for accurate content, grammar, typos, and relevancy.
Check and delete any excessive active email addresses.
Renew your website domain name.
Consider if a website design update is necessary.
Review and update your top-performing blog articles with new content.
Update the copyright date in the footer and other references.
Update your header, footer, and legal policies.
Perform a content audit.

As you can see, website maintenance should be an ongoing part of your business. Neglecting it can lead to serious problems and setbacks in your growth and overall business health.

Managing the health of your website requires awareness and organization, especially if you have a large site with numerous pages. With the increasing size of websites due to new tools for easier website building, it becomes more challenging to keep all pages in good condition.

In conclusion, prioritize your website maintenance to ensure its optimal performance and success.

Conclusion

As you can see, website maintenance should be an ongoing part of your business. Neglecting it can lead to serious problems and setbacks in your growth and overall business health.

In conclusion, prioritize your website maintenance to ensure its optimal performance and success.

Competitive website maintenance service rates

Keeping costs under control is important. Making changes to your website is an effective way of keeping it up to date and relevant, but how much will it cost? We recognise the importance of knowing how much changes will cost and we will always provide you with a quote for your approval before proceeding, together with an estimate of how long the job will take to complete.

Ideally you would hire the people who developed your website to maintain it but if they are no longer available we are idealy placed to assist you. We have been developing websites since 2001, just ten years after the world's first commercial website.

We are very competitive and you'll find our website maintenance service rates are among the best in the industry. We offer great value for money. The cost will depend on how much work you want done and how long it will take. Feel free to request an obligation-free website maintenance quote.

Maintenance is billed at an hourly rate of $95 at half hour rests,
ie. $47.50 per half hour or part thereof.

How do I find out more?

If you have some ideas for your existing website and would like to know what they may cost to implement please give us a call on 02 8924 5648 or use our contact form. We will come back to you within one working day.

Welcome to Focus Websites

Maintenance