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Website Analytics

Website analytics (Google Analytics) is the collection of website data and then the measurement, analysis, and reporting of this data so as to understand it and optimize the website for desirable and increased traffic.

Website analytics is not just a process for measuring web traffic but is a tool for research so as to assess and improve website effectiveness.

Webite analytics applications can also help companies measure the results of traditional advertising campaigns. It can be used to estimate how traffic to a website changes after undertaking promotional activities. It provides information about the number of visitors to a website and the number of page views, the origin of the viewers and the device used by the viewer along with a bunch of other information and can be used to create user behavior profiles. It helps you to measure traffic and popularity trends.